We have been told over and over "the hook" is one of the most important elements of your platform speech. I've even heard it say that the first 45 seconds will determine whether or not your audience will be drawn in. Now I grew up in Wisconsin in a hunting and fishing family. When I first heard about "the hook", I thought well, that's funny... because when I used to go fishing with my dad, it was kind of boring?! You cast, and you wait... and wait... and wait. And more times than not, there was a lot of sitting. You see, what you put on your hook will determine how long you wait. We don't want to make your audience wait too long.
Recently, I was reminded about a certain type of fishing my dad did in Northern Wisconsin- musky fishing!! You cast, and your reel it in, you cast and your reel it back in... did you catch anything? Ah-ha! That's it! We want to be musky fishermen when we are speaking. We want to hook our audience... and reel them in.