If you have been to one of my camps or workshops, I sometimes have my own little ways of saying things- "a Heather Neumann-ism." ;) Needless to say, I have coined the phrase, "The So What? Factor." Students have ideas all the time for their speeches, but does their idea have the "so what?" factor? What is the "so what? factor"? Can your idea go the distance? Here are some questions you can ask yourself when you are flushing out an idea for a speech to make sure it has "The So What Factor". Today, we will specifically be going through the so what factor with Platform Speeches and while there is overlap, in the next couple of weeks we will tackle the so what factor with Interps...