Making sure your speech has significance is going to allow your judges the ability to connect with you, which in turn will hopefully cause your rank to improve. Sure, delivery is important, but it is what you are saying that is going to leave a lasting impact...
Young speakers struggle with figuring out what their topic is going to be on, nevertheless making it have the "So What Factor". Guiding them through the importance of having a message is something you should spend time in club doing. Here are my reasons WHY speakers should have a message...