https://s3.amazonaws.com/lastingimpactblog/video/20181013_a3.m4v
Judges don't always know what kind of Speech they will be drawn to- some judges like to be entertained, some like to learn, some like to be inspired. Most of the time- something just appeals to them... But they aren't quite sure what?!
Good stories usually involve a plot twist. Novels have many story-lines, sub-plots, etc. Fitting all the elements of good story-teller into a 10-minute Speech can be difficult. The element of surprise can be hard to get in to a Speech... And I'm not talking about yelling, scaring your judges. I'm talking about an "AH-Ha Moment"...