The most creative person to ever scam me was a gnarly looking old man I bumped into on 16th street in Baton Rouge. I was 19 at the time, freshly homeschooled, deeply naive, and very, very easy to separate from my money. Over the next half hour, this old man explained to me the sad situation that he was supposedly in.
“I work for that art shop.” He said, pointing to a nearby building. “This afternoon I was working from home. I was on the BRINK of finishing a big charcoal portrait for an elderly lady who’s dying of cancer, but then I ran out of charcoal! Can you believe that?” I could believe that! I DID believe that! He went on. “This poor, dying lady has a daughter, and this daughter’s birthday is tomorrow! The dying lady wants to give my portrait to her daughter as a birthday present, but I can’t finish it in time unless you help me buy some more charcoal! Can you spare a few bucks?” I eyed him somewhat suspiciously. “Why can’t you get the supplies from the shop you work at?” I said pointing to the building. The man’s face fell as he said “I tried. But my car broke down and by the time I made it to the shop on foot, the owner had locked up and left town on vacation. If you don’t help me, this lady may die before I can finish this portrait.” And with that, he held out his convincingly soot stained hand and I opened my wallet. We went back and forth on just how much money charcoal cost, and by the end of our haggling, we settled on a number we were all happy with: a cool, calm 90 dollars.
The next week, I happened to see the owner of the art shop. I asked him about the old man who worked at the shop. His reply? “We’ve never had an old man working at this shop.” I didn’t mention the particulars of WHY I was asking about the old man.
What did I learn from this experience? Well… I learned to NOT give copious amounts of money to anyone and everyone who asks. But perhaps more importantly, I learned that creativity is the key to reaching your goals as a communicator. I’ve been shaken down for 5 or 10 bucks by a common street hustler before, but it took a story of REAL CREATIVITY to pry 90 whole dollars from my hand! NOW THAT’S RESULTS! If you want results as a public speaker, you too will need to get very creative; although, I do advise that you skip the whole lying about your entire backstory technique. Stick to the facts! But GET CREATIVE! Here’s how:
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